Teach Outify what your company does and who you sell to

The AI Company Brain is the business profile Outify uses to understand your company. It keeps the important context in one place: what you sell, who you sell to, why customers choose you, and who you compete with.

When this profile is clear, Outify can do better work across the platform. AI Leads can create more relevant personalization, campaigns can use sharper positioning, Signals can be judged against the right audience, and Ask Outify can answer with your actual business context in mind.

Your website is the easiest starting point because it usually contains your product, audience, proof, and positioning. Add the main website for the business you want Outify to understand.

If you are setting this up during sign-up, Outify can use the website you provide to build the first version automatically. You can still review and improve it afterward.

Ask Outify can build or update the business profile when you ask it to. A simple request is enough: “Can you build our business profile from our website?” or “Can you update our profile with our new positioning?”

Outify can read your website, understand what you sell, identify likely customers, find competitors, and create the profile from what it learns. Treat the first version like a smart draft: useful immediately, but worth reviewing before you rely on it for campaigns.

The description should explain what your company does and who it serves in plain language. It should sound like something a teammate could use to brief a salesperson before a call.

A strong description includes the product category, the main customer, the problem you solve, and the outcome customers care about. Avoid internal jargon unless your buyers would use the same words.

Services describe what you are actually selling. This can be a product, service, package, use case, or offer that a prospect would recognize.

Write each one with enough detail for Outify to choose the right angle later. Include what the offer helps with, who it is best for, and when someone would care about it.

USPs are the reasons a prospect should believe your company is worth attention. They can include results, capabilities, workflow advantages, data coverage, speed, service quality, integrations, or a clear difference from competitors.

Keep each proof point specific. “Saves sales teams time” is broad. “Finds account signals and lead personalization before a campaign is built” gives Outify something concrete to use in outreach.

An ICP describes the people and companies you want Outify to focus on. Use the filters to capture buyer roles, locations, countries, regions, industries, company size, revenue, funding stage, and useful company keywords.

Think of an ICP as a buyer profile, not a copy of your own website keywords. If your company sells cold email software, “cold email software” may describe your category, but it may not describe your buyer. Better filters might describe revenue teams, agencies, SaaS companies, or other accounts you actually want to reach.

Competitors help Outify understand how your market compares options. Add the names and websites of companies that prospects might mention when evaluating you.

This does not mean every message should talk about competitors. It gives Outify context for differentiation, switching angles, objection handling, and personalization when competitor context is relevant.

Update the profile when your positioning changes, you launch a new offer, you learn a better ICP, or a competitor becomes more important. Small updates can make a noticeable difference in the quality of personalization and campaign drafts.

You can edit the profile manually, or ask Ask Outify to refresh it from your website and the details you provide. For example: “We now sell mostly to agencies. Can you update our ICPs and proof points?”

Start with the website, let Ask Outify build the first version, review the description, add the offers customers buy, write specific proof points, define buyer-style ICPs, add competitors, then save the profile.

Once the profile feels accurate, use it as the base for AI Leads, campaigns, Signals, and Ask Outify. The better this profile is, the less you have to repeat your company context everywhere else.