Find the moments that make outbound timely
Learn how Signals surfaces events like funding, hiring, job changes, product launches, and media mentions that can give you a real reason to reach out.
What Signals helps you do
Signals help you find companies and people when something meaningful has changed. A signal might be a job change, funding round, hiring activity, revenue movement, new feature launch, market expansion, executive hire, acquisition, ad spend spike, layoff announcement, media mention, or interest in a product.
Use Signals when you want outbound to be based on timing, not just a static list. The goal is to find a real reason to look at an account and decide whether it deserves attention.
1. Explore existing signals
The Signals page lets you browse detected signals directly. You can filter by signal type, signal age, lock status, signal-specific details, and the kind of person or company connected to the signal.
Use this view when you want to see which events already exist in your market. For example, you might look for recent funding rounds, hiring intent at companies in a region, or job changes for specific senior roles.
2. Combine signal filters with audience filters
Signal filters describe the event you care about. Audience filters describe the people or companies you want that event to apply to.
For example, you can search for hiring intent signals and then narrow the audience by job title, region, country, industry, keywords, company size, revenue, or funding stage. This helps you move from “companies are hiring” to “companies in my market are hiring for roles that matter to my product.”
3. Understand locked and unlocked signals
Locked signals show enough information to help you judge whether the signal is worth opening, such as the signal type, date, basic signal details, job title, country, industry, and company size when available.
Unlocking a signal reveals the contact and company details behind it, including name, email, LinkedIn profile, company, website, and sources when available. Unlocking a signal costs 10 credits.
4. Open the signal details
Click a signal to open its details drawer. If the signal is locked, you can review the visible context before deciding whether to unlock it.
After a signal is unlocked, the details drawer can show person information, company information, LinkedIn links, company website, signal summary, signal details, and source material. Sources help you understand where the signal came from and whether it is useful for your outreach angle.
5. Create a signal monitor
A signal monitor watches for signals that match a target audience and a set of signal types. Instead of revisiting the same filters repeatedly, you define what matters once and let Outify keep matching signals for you.
Create a monitor when you have a repeatable motion, such as watching for leadership changes in your ICP, funding events in a market, companies hiring for a specific role, or accounts expanding into a new region.
6. Choose active or passive monitoring
A passive monitor only matches new signals as they appear. Use passive monitoring when you want a lower-touch watchlist and are comfortable waiting for new signal activity to come through.
An active monitor continuously checks leads for signals. Use active monitoring when finding signals is more important and you want Outify to inspect a target audience each day.
Active monitors consume more credits because Outify has to process leads one by one, check each person’s public activity across the internet, analyze what it finds, and decide whether any selected signal types are present. Set a daily lead limit that matches your budget and urgency.
7. Pick signal types and details
When you create a monitor, choose the signal types you care about. Each signal type can have its own settings. For example, job change can focus on titles, departments, or seniority; funding can focus on stage or amount; hiring intent can focus on roles and locations; feature launches and media mentions can use keywords.
Keep the first monitor focused. A monitor that watches every signal type for every audience is harder to act on. A monitor that watches one or two meaningful changes for a clear audience is much easier to turn into outbound.
8. Set monitor limits and notifications
Monitor limits help control volume and credit usage. You can set max signal age, max daily matches, max total matches, and, for active monitors, leads to check per day.
You can also choose notification channels so your team hears about matched signals when they are detected. Use notifications for monitors that represent a high-value motion, not every broad experiment.
9. Review matched signals
Each monitor has a matched signals view. Signals that match a monitor show the signal type, confidence, timing, related person or company context, signal details, summary, and sources when available.
Use the matched signals list as an action queue. Review the newest matches, check the source context, then decide whether the account belongs in a campaign, a lead search, or a manual follow-up.
A simple Signals checklist
Start by exploring existing signals to learn what is available. Filter by signal type, age, lock status, and audience. Unlock only the signals that look relevant enough to act on.
When you find a pattern worth repeating, create a monitor. Choose passive if you want to match new signals as they appear. Choose active if you want Outify to check a target audience for signals every day.